Following last week’s Best Medium-Sized Festival Award win for Sea Dance at the European Festival Awards, it can now be revealed that they will be partnering with London-based media company AEI and its global music brands UKF and TheSoundYouNeed.

The team behind Exit Festival’s success will be working with AEI across the planning, artist line-up, ticketing and marketing of their beach event which is a part of 10-day Exit Adventure package that begins at Exit Festival in Serbia. Sea Dance is a premium festival event that is held on one of the most beautiful beaches of Adriatic coast, Jaz Beach in Montenegro, Europe’s best kept secret. Both sides of this newly founded partnership see it as a natural progression of their earlier collaboration and a way to further develop Sea Dance as one of the leading events in Europe.

Founded originally as YouTube channels both UKF and TheSoundYouNeed boast impressive fan engagement figures and with masses of experience in electronic music events in UK, US and across Europe, this partnership will present Sea Dance to an even wider global audience. TheSoundYouNeed is one of the fastest growing music brands in Europe, amassing over 2.5 million YouTube subscribers over the past two years. Representing the best in bass, UK house, future garage, lounge music, hip-hop, minimal and more, the carefully selected tracks receive well over 1m views each from the hyper engaged audience, and has become a sonic sanctuary for electronic dance music.

UKF has almost 9 million subscribers across its network, almost 2 billion views, and a champion of electronic music’s most talented, creative artists online and live: the brand is trusted by a huge international audience. The first channel of its kind to hit over one billion views and win two prestigious Google Gold Play Awards, UKF’s position and globally renowned brand excels at video content, global events, best-selling compilations, podcasts, merchandise and ticketing.

Exit CEO, Dušan Kovačević welcomes the new partners: “The collaboration on Sea Dance Festival will build upon the solid relationship we have formed working with AEI and UKF over the past years. We both believe that this will develop into a long-term partnership which will further raise Sea Dance as part of the Exit Adventure, the most unique festival experience in the world. For the fans this means a 10-day adventure starting at the medieval fortress of Exit festival and continues on to Sea Dance at one the most beautiful beaches in Europe”.

Jenni Cochrane, AEI’s head of events and tours commented on the news: “We have been heavily involved in Exit Festival in Serbia for the last 2 years, and it is great to be able to bring all our successes from that experience to this partnership for Sea Dance Festival. We are incredibly excited to make this festival a truly memorable weekend for our fans”.

Tickets for Sea Dance are on early sale at 44£ (54€) + b/f and can be purchased at For those who seek to experience the whole Adventure and save up to 40% with both Exit and Sea Dance included, can buy joint ticket at 105£ (130€) + b/f. Plenty of additional options for packages that include travel and accommodation options with more info can be found at and



Website | Facebook | Twitter | Youtube

About The Author


Related Posts